For years, Thermal R&D has run a successful American business right under the radar. Although they have a well‐established reputation in the automobile world, they were known as a wholesaler making their business through selling quality products to resellers, not direct consumers. When they came to Devise, they had a limited website with outdated information, very few marketing assets, and no images of their products, but they knew it was time to revamp.
Our client came to us armed with a readiness to elevate their identity, overhaul their marketing strategy, and grow their business for direct consumers. To help our client reach a new audience –with their newly targeted products, the first step was to cultivate and enhance our client’s identity. We focused on making their brand more accessible to their growing clientele.
We transferred our client’s brand into a user‐friendly website and various marketing assets for tradeshows to improve the visibility of their product line as they expanded their business. We integrated high quality photography, complex product management backend, and consistent graphics to round out their marketing overhaul with a new business development focus.
We focused on the exposure of our client’s products on the website, while integrating and elevating the brand identity. We developed an easy, searchable solution with a custom product management system backend. Our client’s customers are able to browse the products – with their high quality images – and even locate them for purchase at the nearest store via zipcode.VISIT LIVE SITE
A pioneer in their industry, Thermal R&D was able to adapt to new markets and engage new consumers using their trade show pieces and new interactive website.
won in 2014
since website launch